Browsing All posts tagged under »VOC«

Marketing has a New Lean Diet

October 5, 2012 by


In today’s economic climate, it’s not uncommon for organizations to drastically cut their marketing budgets in an effort to improve their bottom line. And yet, during this fiscal downturn, the need is even more prevalent to reach consumers, improve branding and broaden market shares. Marketing staff must find ways to identify opportunities in both new […]

Voice of the Customer

November 5, 2009 by


Katy sifts through customer survey responses. “I like my cookies to be large, with lots of chocolate chips.” “Cookies must be chewy and soft.” “I need cookies that have the least amount of fat and calories as possible.” She is seeking to understand the Voice of the Customer (VOC). Understanding customer needs is foundational in […]