In today’s economic climate, it’s not uncommon for organizations to drastically cut their marketing budgets in an effort to improve their bottom line. And yet, during this fiscal downturn, the need is even more prevalent to reach consumers, improve branding and broaden market shares. Marketing staff must find ways to identify opportunities in both new […]
May 17, 2011 by Dave Kohrell
Time for a little celebration. Today the TAPUniversity blog surpassed 100,000 visits or reads. Over the last two years our blog readership and contributions have grown steadily. Several hundred professionals check in each day and explore over 400 articles and growing. We’ll continue to publish and hope you’ll share in our exploration of the Management […]
February 7, 2011 by Dave Kohrell
Unleashing your developer geeks on unsuspecting business people was quite risky in the 1990’s. Why those geeks may be a bit rough, un-kept and may spill the beans (truth). They clearly have not transformed in “McDreamy” yet (Patrick Dempsey). They’re still commuting to work on their lawn mower. Seems a little silly now. The prevailing […]
January 31, 2011 by Dave Kohrell
Various technologies have various levels of media richness. Media richness means communication media have varying capacities for resolving ambiguity, negotiating varying interpretations, and facilitating understanding. Media is said to be very rich when it provides: the availability of instant feedback; the capacity of the medium to transmit multiple cues such as body language, voice tone, […]
September 30, 2010 by Dave Kohrell
Risk management weaves through multiple disciplines. Addressing potential future events, both good and bad, is the focus of risk management. There are two primary factors: 1) the probability of that event occurring and 2) the impact of that event occurring. Take those two together (multiply) and a Risk Priority Number can be calculated. For example […]
September 14, 2010 by Dave Kohrell
Nexus – 1. a means of connection; tie; link. 2. a connected series or group. 3. the core or center, as of a matter or situation. In geek’dom – a moderately successful 1994 Star Trek movie that saw one 700 year old guy named Soran (wonder if they’d been reading Tolkien) not only take on […]
October 5, 2012 by Ryan Sauer
0