In today’s economic climate, it’s not uncommon for organizations to drastically cut their marketing budgets in an effort to improve their bottom line. And yet, during this fiscal downturn, the need is even more prevalent to reach consumers, improve branding and broaden market shares. Marketing staff must find ways to identify opportunities in both new […]
November 12, 2011 by Dave Kohrell
Two years ago I entered the fray of open networker, or “LION‘s” in LinkedInjargon, for a two-week test before a series of presentations concerning pro-social networking to management and project management audiences. My networked ballooned from a rather healthy 750 to over 3,000. While generally innocuous, I soon found out that not having a “fake” […]
October 5, 2012 by Ryan Sauer
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