Browsing All posts tagged under »Market Research«

Marketing has a New Lean Diet

October 5, 2012 by


In today’s economic climate, it’s not uncommon for organizations to drastically cut their marketing budgets in an effort to improve their bottom line. And yet, during this fiscal downturn, the need is even more prevalent to reach consumers, improve branding and broaden market shares. Marketing staff must find ways to identify opportunities in both new […]

Business Analysis Technique #31 Surveys and Questionnaires.

March 11, 2011 by


  Polls, surveys, questionnaires are synonymous terms for the same thing – asking people for their opinion on a topic.  Chapter Nine of the Business Analysis Body of Knowledge (BABOK®), Second Edition includes Surveys and Questionnaires as the 31st technique. Surveys help teams understand what customers want. They will differ depending on whether they will […]