Business Analysis Technique #32 SWOT Analysis

Posted on March 22, 2011 by



Social Networking - what has the world gone to?

SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) is a venerable mainstay of management and MBA
curriculum.  While it’s typically applied at the organization level for strategic management, SWOT analysis can be a helpful technique for understanding the business perspective for a set of requirements or a project. It’s described in 9.32 of the BABOK™

A SWOT analysis also can be a wonderful technique to use to cultivate a group conversation – whether it’s with a laptop and projector, flip charts, dry-erase board or post-it notes – it’s a quick way to focus a group’s attention.

Here’s a sample SWOT analysis for Facebook.  Let me know what you think, agree or disagree?


  • Market Share – 500 million and growing
  • Consistent user experience
  • Business movement to Facebook / Twitter pages



  • Privacy controls and concerns
  • Scalability
  • Slowing growth rate

  • Marketing
  • 3rd Party products
  • Ongoing global expansion

  • Next disruptive products – what’s out there to make Facebook, MySpace?
  • Privacy regulations
  • Millennial and post generation move to texting