Conduct Stakeholder Analysis

Posted on October 9, 2009 by

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The Conduct Stakeholder Analysis task described in the BABOK® is performed early during the business analysis work and is often ongoing. It is similar to the PMBOK®’s Identify Stakeholders process. The primary purpose is to understand a project’s stakeholders. There are three elements to this process: identification; categorization; and attitudes and influence. One first needs to know who the project stakeholders are, which is the essence of identification. Known stakeholders are often able to indicate additional stakeholders that should be included. Once the stakeholders are known, it can be useful to group them into categories. Stakeholder location can be a useful category if they work at different sites. When scheduling a meeting, it is useful to know who is typically able to attend in-person and who may need to call in. The individual categorizing stakeholders should use whatever categories are helpful to the current project. Lastly, the attitudes and influence of the stakeholders are documented. Stakeholder attitudes may be documented towards the current project, the sponsor, business analysis in general, etc. Influence describes how much power the stakeholder has over the project. The output of this task is the Stakeholder List, Roles, and Responsibilities document. For more information, see the earlier posting of Stakeholder List, Roles, and Responsibilities (posted October 7, 2009).