Mind Mapping

Posted on August 18, 2009 by

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The Mind Map is a diagram that illustrates brainstorming around a central word or idea.  This method encourages creativity and can be applied to numerous situations, such as generating ideas, classifying them, and visualizing them. It is less constraining than the traditional outline-form of documenting ideas. It can be used to consolidate the brainstorming of multiple individuals.  See the example Mind Map below from a session to think of an animal mascot to help market Emma’s new line of cookies.

Although project managers can apply this tool in many situations, it is specifically listed as part of Group Creativity Techniques for the fourth edition PMBOK®’s Collect Requirements process. Also see the earlier postings of Collect Requirements Process (posted February 24, 2009), Affinity Diagram (posted August 5, 2009),  The Delphi Technique (posted July 30, 2009), and Nominal Group Technique (August 17, 2009).

Mind Map