Product Analysis

Posted on June 19, 2009 by

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For projects that have a product as a deliverable (as opposed to a service or result), product analysis may be performed. Product analysis is a tool and technique of the Define Scope process described in the fourth edition PMBOK®. It means gaining a deep understanding of the product.

Because there are so many different types of products and perspectives, there are many different ways that products can be analyzed. One of these methods is product breakdown which analyzes the components of the product. For example, does the container of weed killer have the correct percentages of each chemical? The method of systems engineering begins early in the process with designing and making the product to meet customer needs. The value analysis method examines the relationship of cost and quality. How much more will customers pay for luggage that lasts fifty years than low-quality luggage that will need to be replaced after several trips? Other methods that the PMBOK® mentions are: systems analysis, requirements analysis, and value engineering.

Product Analysis is also a technique within the BABOK® an is a hallmark of business analysis activity.